.store
A plain-spoken home for retail
Register a .store domain
from $55.99/yr
redirects to secure checkout to complete registration
redirects to secure checkout to complete registration
Functionally similar to .shop, .store leans slightly more general-purpose — useful for anything from a boutique to a full marketplace, without narrowing the implied category.
Both signal retail clearly; .store reads slightly broader and .shop slightly more product-specific, so either works — consistency with your brand voice matters more than the choice between them.
Among the earliest new-style retail extensions to launch, .store has been quietly adopted by brands who want the word itself in the domain without the length or cost of a matching .com.
Because 'store' is a generic word, lean on a distinctive brand name in front of it rather than a descriptive one — a name like 'nova.store' reads better long-term than a purely descriptive one, which caps how far the brand can grow.