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Short for 'company' or 'commerce,' .co has become the go-to modern alternative when a short, clean .com isn't available — popular with startups worldwide.
It's Colombia's country code, but it's marketed and used globally as a general-purpose extension, especially by startups.
Colombia's country code became an accidental global brand starting around 2010, when a wave of short, punchy .co names gave startups an alternative to overcrowded .com. It still carries a modern-company connotation a decade later, particularly for companies chasing a short, unhyphenated name.
Because .co looks and sounds so close to .com, a visitor typing your name from memory may land on the wrong one — so it pays to register the .com version too, even if you never point it anywhere but your main .co site.