.site
A short, current alternative to the expected extension
Register a .site domain
from $19.99/yr
redirects to secure checkout to complete registration
redirects to secure checkout to complete registration
.site is part of the newer wave of general-purpose extensions that's grown quickly because it's short, widely available, and carries no built-in category the way .shop or .app does.
Adoption has grown enough that it rarely raises questions on its own — what matters more is the quality of the site behind it.
.site launched as part of the newer generation of generic extensions and built adoption quickly thanks to short, available names and lower first-year pricing than legacy extensions.
Because .site carries little built-in meaning, the brand name in front of it does all the work — keep it short, ownable, and easy to say out loud.