.boutique
A stylish signal for fashion and beauty brands
Register a .boutique domain
from $24.99/yr
redirects to secure checkout to complete registration
redirects to secure checkout to complete registration
.boutique is used by fashion labels, boutiques, and beauty brands that want their domain to match their industry at a glance.
No — it's commonly used by independent designers and small boutiques as much as larger labels.
.boutique was adopted early by independent designers and boutique brands looking for a domain that reflected their industry directly.
Keep the brand name itself distinctive — .boutique already signals the industry, so the name in front of it can stay short and stylish.