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Designed specifically for business use, .biz is a clear, affordable option when your ideal .com is unavailable and you want the commercial intent to stay obvious.
It works well for small and local businesses, though .com remains the stronger choice for wide brand recognition.
Introduced in 2001 as a dedicated commercial alternative when good .com names were becoming scarce, .biz never fully shed a slightly discount-bin reputation, but it remains a straightforward, affordable option for small and local businesses.
It works best paired with a clearly local or service-based name — a plumbing company, a regional shop — where the commercial intent is already obvious from context. For a company chasing broad brand recognition, treat .biz as a stopgap rather than a long-term home.