.app
A secure home built for applications
Register a .app domain
from $16.99/yr
redirects to secure checkout to complete registration
redirects to secure checkout to complete registration
Also run by Google with enforced HTTPS, .app was designed for mobile and web applications, and reads instantly as a product rather than a company homepage.
It works best for the product itself — a landing or download page — while the company's broader site often still lives on .com.
Launched in 2018, .app quickly became a preferred extension for product landing pages precisely because it separates the product from the parent company in a visitor's mind.
Keep the name focused on the product itself rather than the company behind it — a product-first name reads naturally here, while a full corporate name can feel mismatched against the extension's product-first connotation.